local
World Cup visitors are facing food and beverage sticker shock at stadiums: ‘Robbery'
By Tim Reynolds | The Associated Press at NBC Los Angeles (KNBC)
· June 23, 2026
· 1 min read
World Cup tickets are expensive. Flights to North America are expensive. Hotel rooms in many places are expensive.
Then there’s the price of beer.
There are some fun — and yes, sometimes pricey — food and drink offerings at the venues playing host to the World Cup. A $75 caviar-topped tray ...
Key takeaway There are some fun — and yes, sometimes pricey — food and drink offerings at the venues playing host to the World Cup.
Why this matters in The Los Angeles
The pricey food and drink offerings at World Cup venues, including the $22 Twinkie cheeseburger in Los Angeles , may not raise eyebrows for local fans accustomed to steep prices at NFL and college football games. However, for international visitors, the cost of beer and other concessions is a different story. As fans like Thomas Schüller from Germany express outrage over beer prices topping $20, it's clear that the economic disparity between countries is playing out in the stadiums. For Los Angeles, a city that prides itself on being a global hub, the World Cup presents an opportunity to showcase its hospitality, but also poses a challenge in balancing profitability with visitor expectations. As the tournament continues, it will be interesting to see how local businesses and vendors respond to the feedback from international fans and whether they will consider adjusting their pricing strategies to better cater to a diverse crowd.
About this story
Original reporting by NBC Los Angeles (KNBC) . The Los Angeles surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC Los Angeles (KNBC) . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: June 23, 2026 ·
Source: NBC Los Angeles (KNBC) ·
Reading time: 1 min
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Frequently asked about this story
What is this story about? World Cup tickets are expensive. Flights to North America are expensive. Hotel rooms in many places are expensive.
Then there’s the price of beer.
There are some fun — and yes, sometimes pricey — food and drink offerings at the venues playing host to the World Cup. A $75 caviar-topped tray ...
When was this published? This article was first published on June 23, 2026 by NBC Los Angeles (KNBC) and curated for The Los Angeles readers.
Who reported this story? This story was reported by Tim Reynolds | The Associated Press at NBC Los Angeles (KNBC). To learn more about how The Los Angeles selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The Los Angeles, or browse our daily briefing and topic hubs .
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