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Some critics in LA say FIFA sponsors 'sportswashed' the World Cup and betrayed the city’s values
By Libby Rainey at LAist (KPCC / Southern California Public Radio)
· July 14, 2026
· 3 min read
A group gathered in downtown Los Angeles last week to give a red card to FIFA and 2026 World Cup corporate sponsors.(Libby Rainey / LAist)This summer's World Cup has been a bonanza for corporate sponsors.Hydration breaks are "powered by Powerade." Each game crowns a Michelob Ultra "superior playe...
Key takeaway (Libby Rainey / LAist)This summer's World Cup has been a bonanza for corporate sponsors.
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Category: local ·
Published: July 14, 2026 ·
Source: LAist (KPCC / Southern California Public Radio) ·
Reading time: 3 min
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What is this story about? A group gathered in downtown Los Angeles last week to give a red card to FIFA and 2026 World Cup corporate sponsors.(Libby Rainey / LAist)This summer's World Cup has been a bonanza for corporate sponsors.Hydration breaks are "powered by Powerade." Each game crowns a Michelob Ultra "superior playe...
When was this published? This article was first published on July 14, 2026 by LAist (KPCC / Southern California Public Radio) and curated for The Los Angeles readers.
Who reported this story? This story was reported by Libby Rainey at LAist (KPCC / Southern California Public Radio). To learn more about how The Los Angeles selects and reviews stories, see our editorial standards .
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