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The Los Angeles

Lucky Charms and Trix go au naturel as General Mills ditches artificial colors

Lucky Charms and Trix go au naturel as General Mills ditches artificial colors
Photo: ABC7 Los Angeles (KABC) · view original

The company has shifted to fruit- and vegetable-based dyes as well as colors derived from spices like turmeric and paprika to give its cereals their customary bright colors.

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