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Adults are driving the toy industry’s growth. Why?

Adults are driving the toy industry’s growth. Why?
Photo: LAist (KPCC / Southern California Public Radio) · view original

Pokemon cards have soared in value in recent years, thanks in part to adult collectors. (Martin Lelievre / AFP via ) Topline: Research group Circana found that in the first half of the year, adult-only households made up 55% of toy sales and are driving industry growth. How did this h...

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